The Rise of the Sharing Economy: The Challenges + How to Tackle it Through Training

Lisa Ramsey
Posted: December 14, 2016

The rise of the sharing economy has introduced new needs into workplace training. With independent contractors all over the country and world, training needs to be done in an efficient way allowing contractors to interact efficiently with training curriculum. The curriculum is necessary for optimizing consumer experiences needed to allow a business to grow and expand.

Are you aware of the rise of the sharing economy? See what challenges this presents to the learning industry and how to tackle it with training techniques.

Blogs, podcasting, screencasting, digital bookmarking, collaborative editing, and social networking are just a few of the forums that can be used to bring eLearning and training to the sharing economy. The use of instructor led training as the only way to train employees is long gone and with its departure we are left with an exciting array of options. The new venues allow employees to stream content, connect with experts directly, and diversify their learning and growth opportunities. Employers are able to lower the costs associated with training and infuse new energy into their employees.

The sharing economy is also rapidly developing and changing. Developing content and deciding what options to use with employees or contractors can be overwhelming. The number of options available are not always developed with quality in mind. Trainers need to sift through great amounts of material for high quality content that will benefit employee engagement and learning. There is also the notion that anyone can be trained to do anything and therefore there is no need to pay for employees with specific trade skills. Outsourcing jobs to independent contractors may seem like a cheaper workforce option, but it also creates an unruly beast in maintaining a desirable business in the marketplace reflecting a consistent, positive consumer experience. In order to optimize training, there are a few keys in creating effective training.

Focus on quality content.

Good content will last even as the trends change. This is not to suggest forgetting your audience. Focus on developing sound content that does not distract from the company objectives. If you follow the trends being promoted by their proponents first, you will find yourself spinning in circles and not producing anything valuable.


The sharing economy has produced a growing business of dependent contractors. Businesses using the shared economy model stake the businesses growth on consumer experiences. Training for this type of consumer dominated experience then needs to be responsive and contextual.

Responsive – Training for dependent contractors must respond to the needs of the contractor in keeping company standards. Low consumer ratings should trigger a need for individual training to correct issues and maintain quality assurance.

Contextual – Because you are providing distance training for services, contractors need to value the training being provided. It needs to be relevant to the service they are providing. Usually, breaking training up into bite-sized pieces makes it easier for contractors to access instruction on any device. For many independent contractors, mobile phones will be the primary device they use for training.

The power of the sharing economy is found in the positive consumer experience. In order to model that experience for your employees/contractors, your training needs to be a positive and dynamic employee experience as well.

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