New Brand — Same Spirit and Intention
Posted: November 18, 2019
Since 2001, we have had the honor of collaborating with our partners and clients to develop custom learning solutions and provide top-notch talent support through Innovators on Demand®.
For nearly two decades, our core values have built the framework for who we are as a team.
- Innovation: We are passionate about increasing the standard of excellence in everything we do. We value creativity and seek out opportunities to provide our services in the best way for our team and clients. We believe there is no box — and suggest alternative approaches and solutions that challenge the status quo when it makes sense. We anticipate, embrace, and drive change.
- Quality: We are committed to providing the highest degree of quality in every product, solution, service, and endeavor of our company. We strive for excellence in every action, deliverable, and commitment.
- Integrity: We act with honesty and do not compromise the truth. Our actions reflect our words. We strive to do what is right in all situations and communicate openly. We earn the trust of others through consistency of actions with stated values and commitments.
- Responsiveness: We are committed to engaging or responding in a timely manner with accurate information or relevant questions.
These central tenants have shaped our internal morale, strengthened the relationships we build with our clients and team, and driven many of the impactful decisions leading to our intentional growth and expansion over the years. Although we have always known and felt these values to be true internally, the time has come to unite them with our external image!
In this brand iteration, we are thrilled to bring clarity and cohesion to the forefront while marrying modern simplicity with timeless design. We are pleased to share this updated visual identity as a representation of our dedication to excellence and unwavering support to our partners and our people. While our aesthetic has transformed over the years, we are proud to uphold the same spirit and intention from our original inception — that together, we are innovative, quality-focused, integrity-driven, and responsive to the evolving needs of our clients and workforce.
About the Author
Jessica is a full-time marketer, life-long storyteller, and constant learner with a passion for marrying strategy with aesthetics. Throughout her career, Jessica has coached hundreds of small businesses on building purpose-driven brands online. She has spoken on stages across the country including Social Media Marketing World, Yellow Co., and San Diego Ad Club – just to name a few, where she has shared her powerhouse marketing mindset and techniques. She joined the ttcInnovations family full-time in 2017 where she now combines her expertise in digital marketing, her impressive background in teaching, and her knowledge as well as a passion for adult learning. Fueled by coffee, she lives in San Diego with her husband and their two pint-sized golden retrievers.