Case Study: Storytelling: An Innovative Approach to Take Learner Engagement to the Next Level
Posted: August 1, 2019
When one of our long-time clients requested training for a new manager role that combined tasks from two existing roles, we jumped at the opportunity with Innovators on Demand® to get creative with a learning solution. For this undertaking, they wanted a fresh approach to the typical manager training — something new, different, and engaging. They also wanted to add some realistic scenarios to help learners apply the concepts and processes. We knew that a unique storytelling approach was exactly the thing to bring this content to life. Here’s a breakdown of our innovative solution to take learner engagement to the next level.
Partners in Innovation
Developing and maintaining relevant and up-to-date employee training is a necessity for Fortune 500 financial institutions that experience constantly changing laws and regulations. The client we worked with provides regular learning opportunities to ensure that all associates are informed and equipped to do their jobs well. While much of their training is required, some optional courses are also available for those individuals looking to stay at the top of their game.
Opportunities We Overcame Together
This client specifically requested the following criteria, which we were more than happy to satisfy:
- Spice things up, as this audience completes training regularly.
- Provide a unique experience that learners haven’t seen before.
- Engage learners throughout the training rather than providing limited opportunities to participate.
- Make the training fun for both the instructor and the learners.
- Provide practical application opportunities that promote critical thinking.
- Bring the content to life by illustrating realistic scenarios.
Our game plan was a three-pronged approach. Download the full case study to see our innovative solution in action!
Meet the Innovators
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Innovative Solutions in Action
The clients on this project were so delighted with the concepts we developed that they approached us with additional project work, giving us modules created by other designers and asking us to incorporate the same concept in those components. Once we had alignment on the storytelling approach, the development time on additional modules was lightning fast.
“I shared with my team how rare [it is] to find a vendor that [is] so uniquely qualified to complete the work. Don’t go very far because we’ll look to pull you into more work.” – Learning and Development Manager
“Your team has been great. It’s so nice to work with a group that is flexible and fun.” – Process Design Consultant
Is your organization looking to partner with a trusted training vendor with over 17 years of experience in the financial sector? Contact us today to learn more about our custom learning solutions!
About the Author
Emily is a social media marketer with an affinity for bringing an authentic voice to creative words. In the past few years, Emily has primarily assisted both small and large businesses alike craft their brand, grow their audience, and build community through social media platforms. Her own writing can be found on a number of blogs relating to the industry and laced through social media accounts masked as the brand’s identity. She first joined the ttcInnovations’ family as a freelance contractor but has now settled into a part-time role where she oversees all social media initiatives with her expertise flair and intrapreneurial skills. Her love for craft coffee, explorative travel, and watercolor art fuel her inspiration and creativity on the job.