6 Books to Help You Better Understand Millennials [+ exclusive free chapter!]

Jessica Howell
Posted: January 13, 2017

The Millennial generation is a bit of a funny bird. Millennials are a notably large and diverse group, so it would be a mistake to homogenize them. Yet millennials have common characteristics that can inform a more complete understanding of their behaviors and attitudes. Some of the more frequently used terms to describe this generation are: unattached, connected, unconstrained and idealistic. How can one be unattached and connected at the same time? Like I said, they’re a bit of an oddity. If you’re struggling to understand what it is this generation truly wants and how they work, it might be time to crack open a book. We’ve compiled a handful of books that will help you not only understand Millennials better, but also get a deeper insight into what they are curious and learning when they pick up a book as well.

1. The Next America: Boomers, Millennials and the Looming Generational Showdown

If you’re curious about how Millennials will shape not only the workforce but the modern world in general, this is a great place to start. Paul Taylor digs deep into demography, public onion surveys and intense research to create a bold outline of where we are as a country and where Millennials will take us.

2. Who

A popular HR-themed book among Millennials, Geoff Smart outlines simple, actionable steps to help organizations find not only the right people for their company, but also how to place them for optimal success. Since workplace development is one of the most common desires of the Millennial employee, this book is wonderful for helping leaders or those in an HR position understand how to best utilize the talent in front of them.

3. Delivering Happiness: A Path to Profits, Passion, and Purpose

Another favorite among Millennials is Delivering Happiness by Tony Hsieh, the CEO and founder of Zappos. This book shares Hsieh’s journey from Harvard grad, to bored entrepreneur before finally building a company that he loved based off values and culture. Ask any Millennial and they will tell you that both those aspects are the most important for them when looking for a new job. Culture is the #1 to engage a Millennial employee and Delivering Happiness is a great story that helps leaders understand why this generation values it over profits.

4. Unleashing the Intrapreneur

Unleashing the Intrapreneur is a hands-on guide that will help you tap into your inner intrapreneur and thrive in the modern workplace. Throughout this book, our CEO, Debbie Wooldridge takes you through a series of activities and personal development techniques that will help you unlock your greatest potential yet. Unleashing the Intrapreneur walks you through how to establish your vision, thrive and communicate confidently at work, and tie it all together to create a positive impact for yourself and the world around you. In this book, you will go through the initial steps of intrapreneurialism, establishing a vision, setting and reaching your goals, and prioritizing your positive impact in the world. No matter which stage of your career you’re currently in, Unleashing the Intrapreneur will provide valuable, actionable steps that encourage positive growth and development in both the workplace and your personal life. You will make a difference in your family, work environment, and the greater community. Ultimately, this book will provide you with the tools to craft a fool-proof plan for a purposeful life!

Turn the page on the first chapter of Unleashing the Intrapreneur for free! Click the image below to download the first chapter on us.
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5. A Manager’s Guide to Unleashing the Intrapreneur

As a follow-up to one of Amazon’s Best Sellers in Career Guides, Unleashing the Intrapreneur, this companion guide builds on Debbie’s expertise in helping companies change the face of corporate America one Millennial at a time. You’ll walk through a series of activities and case studies from top companies, such as Kimley-Horn, Chilis, Edward Jones, 3M, and more, who have already successfully implemented the practices discussed in this book. You’ll be inspired to take their success stories and apply the same Millennial-friendly practices to your organization, helping you influence, support, and sustain innovation for years to come!

This guide will arm you with the strategies and the tools you need to:

  • Craft a Millennial-friendly environment
  • Embrace, influence, and nurture a culture of innovation
  • Identify and inspire intrapreneurship within your organization
  • Seize opportunities and establish new business growth

6. When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business

It is the decline of modern management as business owners around the world are getting ready to shift the makeup of their organizations as Millennials take over. The best way to prepare for this inevitable shift is to keep up with constant change. Jamie Notter outlines four key capacities for the future of business: digital, clear, fluid and fast. Through these capacities, leaders can be prepared and streamline their organizations more efficiently for the coming generations.


About the Author

Jessica is a full-time marketer, life-long storyteller, and constant learner with a passion for marrying strategy with aesthetics. Throughout her career, Jessica has coached hundreds of small businesses on building purpose-driven brands online. She has spoken on stages across the country including Social Media Marketing World, Yellow Co., and San Diego Ad Club – just to name a few, where she has shared her powerhouse marketing mindset and techniques. She joined the ttcInnovations family full-time in 2017 where she now combines her expertise in digital marketing, her impressive background in teaching, and her knowledge as well as a passion for adult learning. Fueled by coffee, she lives in San Diego with her husband and their two pint-sized golden retrievers.